Get a professional business plan template at no cost. You can subscribe to Kim's business growth tips by email, or connect on LinkedInTwitter and Facebook. It's definitely not the most exciting part of starting a business. In fact, if you're like a lot of entrepreneurs, you're probably going to find yourself pulling a few all-nighters to get one done before heading into your first pitch for funding.
Knowing how to draft a sales plane is important because it is a road map designed to give a company's sales team direction through specific sales goals and objectives. Sales plans can address long-term sales goals such as a five- or year plan, or short-term sales goals and objectives, such as annual or day sales plans.
Specific Sales Goals For an organization, this is typically a financial goal, such as to increase sales for a particular product 15 percent within a specific reporting period, say, quarterly or annually. By identifying a specific and attainable financial sales goal for a given period, the sales team is able to then break the goal down into quantifiable objectives.
Sales Objectives Develop and write sales objectives based on the sales goals. These are the specific achievements that, if realized, will assist a company in meeting its sales goal.
For example, a sales objective might include to increase sales by a certain number of units through cross-selling widget B with widget A during a given time period.
Sales objectives frequently include an increase in marketing expenditures on promotions and advertising outputs. Target Sales Market Create a section in the sales plan about the target sales market. Here, you will include your market research, such as industry sales data related to your product or services.
An awareness of industry developments will assist you to create realistic sales projections based on industry sales figures. This section should also identify competitors, which are those companies that provide similar products or services.
Compare information on the customer-base, market shares and competitive advantages.
Sales Plan Timescale In addition to developing a target date to meet the ultimate sales goal, this includes calendaring all milestones, tasks and activities required to achieve the sales objectives. Identify specific time management techniques to help with areas such as scheduling, prioritization and delegation.
Budget Plan Create a budget section based on the financial resources needed to meet your sales objectives. The sales plan budget is part of the larger marketing budget for a company.
Develop a budget for a sales plan to monitor and track expenditures specific to sales objectives and ensure that the sales team does not exceed its budget. Line items for a sales plan budget will include allocations for areas such as labor, increased production, advertising, travel, equipment and supplies.
Strategies to Implement Outline the strategy and tactics needed to implement the sales plan. For example, develop a top-down strategy to communicate goals and objectives to salespersons and other human resource personnel necessary to implement the sales plan.
Additional sales force training may also be a required component to implement the sales plan. References 2 National Association of Sales Professionals: How to Write a Sales Plan About the Author Vanessa Cross has practiced law in Tennessee and lectured as an adjunct professor on law and business topics.
She has also contributed as a business writer to news publications, including the "Chicago Tribune," and published in peer-reviewed academic journals.For a template that you can use to write a complete business plan see Simple Business Plan Template.. Section 1: Executive Summary The executive summary goes near the beginning of .
Business Proposal Plan PPT and PPTX Template by Jafar Designs Features 60 unique slides, with an amazing 5 different color schemes. All slides are fully editable. Barclays Business plan Here are three further example business plans.
The first one is a comprehensive example of a fictitious airport café business looking to open a new site. retail business plan presentation Easy to complete presentation template (> 50 slides) in PPT (MS PowerPoint) format. You can copy text from the retail document templates, link to tables in the document template, or link to worksheet data in the financial application.
Prepare a complete business plan for any business you are considering. Use the business plan templates furnished in each session.
Complete sections of your business plan as you proceed through the course. Research (use search engines) to find business plans that are available on the Internet.
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